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| Map of Orchard Road |
Wednesday 1 June 2011
Background information based on research and observations
An 'ethnoscape' of locals, tourists, rich executives, and on Sundays, Filipino domestic workers. Different groups tend to gravitate towards different areas - domestic workers to the spaces near Lucky Plaza, youths to Scape, Cineleisure, big spenders and tourists towards ION.
80% of the 7 million tourists who visit Singapore annually make a trip to Orchard Road.
It recently went through a S$40 million rejunevation programme in April 2008, encompassing the installation of atmospheric street lighting, urban furniture and outdoor 'green rooms' for street events. Great Singapore Sale (GSS) provides shoppers with opportunities to purchase otherwise highly-priced products at discounted rates.
80% of the 7 million tourists who visit Singapore annually make a trip to Orchard Road.
It recently went through a S$40 million rejunevation programme in April 2008, encompassing the installation of atmospheric street lighting, urban furniture and outdoor 'green rooms' for street events. Great Singapore Sale (GSS) provides shoppers with opportunities to purchase otherwise highly-priced products at discounted rates.
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